Commented on “PEG”
isn’t this just the same view from a different angle – but focussed on understanding the exact context.. You would managed change to meet your current need, or personalise for exactly the same reason. The two in my mind draw different connotations. Change as you saw is something you have analysed as is and to be state and then create a plan/programme to get from one to the other – but usually by the time you arrive the goal post has moved anyway, so you are constantly changing. Personalisation on the other hand implies that its more dynamic. However, this also as Lee points out requires input to define the context…
I am seeing a lot of personalisation with Location Based Services that are making relevant offers based on Context. No point sending me alerts for Edinburgh if I am in London. Foursquare do this well. When I Check in to a location – it will tell me not only who is nearby but also any specials. They need to improve on my profile – or I need to tell them to ensure the experience is more personalised, but again I change my mind, so how will they know this…
This from someone who’s first CD was Wet Wet Wet – told you I am confused and reserve the right to change my mind!
Originally posted as a comment
by nigelwalsh
on PEG using DISQUS.
